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Are financial uncertainties keeping you up at night? Wrestling with attrition and lack of employee engagement? Struggling with siloed departments hindering seamless collaboration? The Business Health Academy confronts these leadership challenges head-on.

Enter the Business Health Academy (BHA), your framework in overcoming these leadership challenges. In a fiercely competitive world, BHA is your masterclass to unlock the secrets of organizational vitality and secure a sustainable competitive advantage.




Why does business health matter?


The healthier the organization, the more competitive advantage and the increased viability of achieving the results you desire.   


Just as an individual prioritizes their health for a fulfilling life, a healthy business, with strong financials, efficient operations, and a satisfied workforce, is better equipped to innovate, adapt, and achieve sustained growth.


What is the Business Health Academy (BHA) 

The BHA is a curated collection of tools, tips, and insights acquired over 38 years as a single contributor to a CEO and Board member.  Whether the content is new to you or a refresher, you will walk away with a framework connecting your target market to the strategies necessary to attract and retain customers. 

From pain identification to informed strategies, this 5-part BHA, the workbooks, and the coaching included, will result in a framework for building growth and resiliency.

What are the outcomes of using the BHA framework?

  • Clarity on strategies required to meet business objectives.
  • Improved strategic alignment across all levels.
  • A highly engaged and productive workforce.
  • A customer focused and collaborative culture.
  • Increased¬†commitment to continuous improvement, innovation and adaptability.
  • Strong leadership and staff development practices.
  • More robust financial performance.
  • A stronger brand reputation.

Expect Increased Growth & Resilience

A 5-part masterclass, including a workbook per part, 90 minutes each, with Q & A.


NOTE: This is live and will be recorded for future replay.

Part 1

Pain and Solution (the Big Idea)

In the first module of the Business Health Academy, we delve into understanding the core aspects of identifying and addressing pain points within a business landscape. It includes:

  1. The Pain
  2. Target Audience
  3. Total Addressable Market
  4. Solutions
  5. Target Pricing

Part 2

Corporate Backbone (the Why)

In the Business Health Academy's second module, we dive into the fundamental aspects that form the core of a business's identity and direction - the 'Why' that drives its existence. It includes:

  1. Vision (Dream)
  2. Purpose (Passion)
  3. Mission (Focus)
  4. Objectives

Part 3

Team Identity (the How)

In Module 3 of the Business Health Academy, we delve into the crucial elements that shape a strong and cohesive team identity, focusing on the 'How' of fostering a collaborative and high-performing team culture. It includes:

  1. Expectations
  2. Core Values
  3. Culture Shaping
  4. Communication Behavior

Part 4

Performance Framework (the What)

In Module 4 of the Business Health Academy, we focus on the practical aspects of implementing a robust performance framework, addressing the 'What' of strategic planning and execution within your business. It includes:

  1. Strategies
  2. Actions & Milestones
  3. Measurements
  4. Quarterly Must Do’s

Part 5

Operational Excellence (Get Better)

In the pursuit of business health, Operational Excellence serves as the backbone, ensuring that your organization operates at its highest potential. Part 5 delves into crucial aspects, from defining roles to mitigating risks, fostering employee engagement, embracing lean principles, and exploring revenue stream diversification. Together, these components empower your business with the agility, efficiency, and resilience needed for sustained success. It includes:

  1. Role Clarity
  2. SWOT Analysis
  3. Employee Engagement
  4. Leadership Assessment
  5. Lean Principles
  6. Revenue Stream Diversification

For more information on each of the 5 modules, please download the syllabus below.

Download Syllabus

Founding Members Club

With your PREMIER LEVEL REGISTRATION, you will be locked into the Founding Members Club.  This includes:

  • 15% discount on all future masterclasses and services
  • Quarterly group call with Rick ($500 value)
  • Early access to content
  • Input into course topics

ACT NOW: Only 20 spots available!

Know More

$155 to be included as a Founding Member.

  1. Lifetime access
  2. Focus group Quarterly Q&A (zoom)
  3. Discount of 15% on all products/services



Register Anytime

Sample a portion of the BHA with this no-cost recording of a 50 minute live event.

  • Workbook included
  • Recording and workbook available for¬†download
Get Free

$475 usd


March 6, 2024, 11:30 AM PST

One Module only of the five modules to sample the BHA; Part 2 establishes your corporate backbone, imperative for start-ups and seasoned businesses.

  • 1 masterclass, workbook, Q&A ($2,495 value)
  • One participant
  • 90 minutes, including Q&A
  • 30 minute one-on-one call ($500 value)
Get Pro

$1,749 usd


February 21, 2024 in session. Next Cohort coming Summer 2024

The complete BHA framework (Parts 1 - 5) to build informed strategies for growth and resilience for two participants. This cohort occurs at 11:30 AM PST every other Wednesday until April 17, 2024.

  • 5 masterclasses, workbook, Q&A sessions ($12,450 value)
  • Two participants
  • One¬†60 minute¬†group call ($500 value)
  • 15% discount on all masterclasses and services
  • Foundering Members Club benefits (the first 20 registered)
  • Early bird discount¬†of¬†$400 by Feb. 21, 2024 ($1,749); $2,150 thereafter

Additional Services Beyond the Academy

Business & Leadership Development


- 3 spots left -

More Info

Peer Group Cohort

- 4 spots left -

More Info

Business Health Assessment

More Info

Register Now


The next round of the Business Health Academy starts Summer 2024. Get on the waitlist to be the first to know when the doors open. You'll also be added to our mailing list for updates, offers, and tips for business success.

We'll never spam you or sell your data.